Passion Tourism Takes Flight: Investing in the Experiences You Crave: The very word conjures up images of sandy beaches, turquoise waters, and the thrill of exploring new destinations. After two years of pandemic restrictions, the travel bug is well and truly back, with a vengeance. This year, however, travelers aren’t just seeking relaxation – they’re craving experiences that ignite their passions.
The Allure of Summer Travel
Remember that childhood dream of visiting the ancient pyramids, or that burning desire to witness the Northern Lights dance across the Arctic sky? Summer travel allows us to turn those dreams into reality. It’s a chance to disconnect from the daily grind, reconnect with ourselves, and immerse ourselves in cultures and landscapes vastly different from our own.
Passion Tourism: A Booming Trend
But travel in 2024 is no longer a one-size-fits-all proposition. Today’s travelers are increasingly drawn to niche experiences that cater to their specific interests. This phenomenon, known as passion tourism, is revolutionizing the travel industry.
Imagine a history buff joining an exclusive archaeological dig in Greece, or a foodie embarking on a culinary tour through the vineyards of Tuscany. Passion tourism caters to these specialized interests, offering travelers the opportunity to delve deep into their hobbies and connect with like-minded individuals.
The travel industry has taken note, and hotel chains are strategically positioning themselves to capture a slice of this booming market. Let’s explore three hotel giants that are capitalizing on the passion tourism trend.
3 Hotel Chains Capitalizing on Passion Tourism
Wyndham Hotels & Resorts (WH)
Wyndham Hotels & Resorts, a hospitality giant with over 872,000 rooms across 20 brands, caters to a diverse range of travel needs. Their portfolio includes budget-friendly options like Super 8, perfect for adventure seekers on the go, alongside established brands like Days Inn and Ramada, ideal for families seeking comfort and convenience.
Brand Portfolio for Diverse Travel Needs
This diverse brand portfolio allows Wyndham to tap into different segments of the passion tourism market. Budget-conscious travelers interested in historical exploration can find affordable accommodations near historical sites, while families passionate about outdoor activities can choose locations near national parks or hiking trails.
Strategic Marketing for Niche Markets
Wyndham doesn’t stop at just offering a variety of hotels. They’ve implemented a strategic marketing approach that targets specific passion tourism segments. For instance, they might partner with local historical societies to offer exclusive packages for history buffs, or collaborate with outdoor adventure companies to create curated itineraries for nature enthusiasts.
Accor (AC)
Accor, a global hospitality leader with a presence in over 110 countries, is another major player embracing passion tourism. Their extensive portfolio includes luxury brands like Sofitel and Fairmont, alongside midscale options like Mercure and Novotel.
Global Presence for the Passionate Traveler
Accor’s global reach allows them to cater to a wide range of passionate travelers, no matter their chosen destination. A wine connoisseur can indulge their passion at a vineyard estate nestled in Napa Valley, while a photography enthusiast can book a hotel strategically located near iconic landmarks in Paris.
Focus on Experiential Travel
Accor goes beyond simply offering a place to stay. They actively curate unique experiences for their guests, aligning perfectly with the passion tourism trend. Imagine a photography workshop hosted by a renowned photographer at a luxury resort in the Maldives